Welcome to Userfication

Users deserve better

We believe customers and users deserve much better user experiences from those who sell them products or provide them with services.

All products and services should be designed and provided first and foremost with the needs of the user in mind. We call this approach Userfication.

We’ll soon be launching our Userfication principles: these will help businesses and service providers provide better user experiences.

Sign-up to our newsletter and we’ll let you know when our principles are published.

Read our blog posts and follow our Twitter account to understand our approach and read about some of the poor user experiences we are trying to eliminate.